As the false eyelash market matures, brand competition has moved beyond just pricing or gimmicks. Today’s winning lash products are not short-lived, they are complete collections that composite with consumer needs, and support long-term repurchase behavior.
A-RIX have 20 years of expertise in false eyelashes and accessories of lash, providing tailored solutions to global brands and distributors. This guide details how to select lash styles and build differentiation through strategic combinations, channel matching, and product architecture.
- Start with End User: Define Target Audience
Style preferences vary by age, aesthetics, and usage scenarios:
Daily Commuters: Like Lightweight, natural styles with clear and ultra-thin bands.
Makeup Enthusiasts: Like “Naturally enhanced” looks like layered cat-eyes or faux-grafting.
Salons/Professionals: Versatile collections for diverse eye shapes, prioritizing comfort and structure.
Influencers & Artists: Like impactful styles: voluminous curls, colored segments, or wet-effect lashes.
Trendsetters: Like bold personalized designs.
- Combine Styles with Brand Identity, develop a cohesive visual signature:
Natural/Light-Luxry Brands: Airy “no-make up” styles. Like wispy cat-eyes, transparent lashes).
Professional/Premium Brands: Precision-engineered designs like inverted trapezoid arrangements.
Trend-Focused Brands: Statement pieces: color accents or spiky segments.
Glam/Sexy Brands: Dramatic more than 25mm curls or outer-corner elongating styles.
- Curate with Intent: Product Combination Strategy
A strong lash product line isn’t about having the most SKU—it’s about offering the suitable structure. Suggesting 3-tier product structure:
Core bestsellers (50%): 4-6 high-repeat models with broad appeal, high comfort, and stable sales performance.
Brand icons or trend pieces (30%): 2-3 unique or eye-catching models that can go viral, generate buzz, or make sure every visual supports your brand story.
Limited Editions/Seasonal drops (20%): Quarterly launches of 1-2 styles for promotional campaigns, gift boxes, or holiday sets to drive spikes in engagement and loyalty.
A-RIX Services: One-Stop Support for Brand Clients
A-RIX don’t just supply lashes—we support you throughout your production cycle. Whether you’re a startup brand or an established wholesaler, our services are tailored to help you scale with flexibility, speed, and efficient.
- Style Consultation Service
We help you select the suitable lash styles based on your target market, brand tone, and channel strategy. And provide lash style matrix and trend-based recommendations.
- Low Minimums & Fast Sampling
Minimum order: just 100pairs/style.
Sample lead time: as fast as 3-5 days.
Ideal for pilot launches, seasonal promotions, or live stream-ready sets.
- OEM/ODM Customization Service
We offer full customization of lash specification (length, curl, thickness, fiber, tape), plus packaging (box, logo, label, paper card). We also provide design files and creative support.
- Multi-Channel Product Bundling
We help match lash mixes for different sales scenarios——from TikTok kits to retail sets to pro kits——and offer combo packaging suggestions to support product differentiation.
Choosing the suitable style is the starting point for brand differentiation. Eyelash products are no longer simply “ancillary categories” but high-frequency beauty products that many brands use to establish an emotional connection with consumers. A-RIX is committed to helping more brands grow their brands from eyelashes with superior quality, enhanced style, and more flexible services.
