If you’re even a little bit into the beauty game, you know lash extensions aren’t some fly-by-night trend—they’re here to stay. And if you wanna level up your brand or launch something brand-new, private labeling lash glue is a total no-brainer. It lets you stand out from the crowd, lock in loyal customers, and make more cash—without having to hassle with creating the formula yourself. But where do you even start? Trust me, 1’ve helped tons of beauty business owners figure this out, and it’s way 1ess intimidating than it sounds. Let’s break it down step by step—no fancy jargon, no useless fluff, just straight-up talk.

First Things First: Nail Down Your Brand & Who You’re Selling To

Before you even touch a single bottle of glue, you gotta figure out who your customers are and what your brand’s all about.

from the formula to the packaging.

Also, lock in your brand’s vibe. Are you fun and on-trend, or sleek and fancy? This’ll show up everywhere: your packaging, how you write product descriptions, how you market the stuff. Like, if you’re targeting Gen Z who does their lashes at home, go for bright, playful packaging. If it’s high-end salons, keep it simple and classy.

Know the Legal & Safety Rules (Non-Negotiable!)

Beauty products—especially ones that go near the eyes—have super strict rules. Cutting corners here can get you sued, hurt your customers, and totally tank your brand. So take the time to research the rules wherever you’re planning to sell.

Heads up, big time: Eye products need extra safety checks. Your glue should be tested for irritation, and your label has to have clear warnings—stuff like “for external use only,” “keep away from eyes,” “keep out of reach of kids.” Some suppliers have pre-tested formulas, which’ll save you a ton of hassle. Never use a formula that hasn’t been safety tested. Trust me, the risk ain’t worth it.

Find a Reliable Private Label Supplier (Make or Break)

Your supplier’s gonna be your right-hand person in this. A good one makes everything smooth; a bad one gives you nonstop headaches. So how do you find a good one?

Start by searching “private label lash glue suppliers” online—but don’t pick the first one you see. Look for suppliers who specialize in lash glue—this ain’t the same as private labeling lipstick or shampoo. Check their reviews: Do other brands recommend them? Have they had issues with quality or late deliveries?

Hit up 3–5 potential suppliers and ask for samples. This is non-negotiable! Test the glue yourself (or have a pro lash tech test it) for dry time, hold, irritation, how long it lasts. A good supplier’ll happily send free or cheap samples. While you’re at it, ask about minimum order quantities (MOQs)—some want 100+ bottles, others have lower minimums for new brands.

Also, ask about customization. Can they tweak the formula (like making it latex-free or changing dry time)? Do they help with packaging design? How long do orders take to make? And don’t forget to ask for safety certs—like FDA registration, GMP certification, or EU CPSR. If a supplier won’t share these, bounce.

Customize Your Formula & Packaging (Make It Yours)

Now for the fun part: making the product feel totally yours. Let’s start with the formula. If you have specific needs (vegan, cruelty-free, low-fume for sensitive eyes), tell your supplier. Most private label suppliers have base formulas they can adjust to fit you. This is cheaper and faster than creating a formula from scratch.

Test it over and over again. Put it on lash extensions, see how long it holds (you want 2–3 weeks for pro glue), check for redness or irritation, test it in different humidity (humidity messes with dry time). If something’s off, tell your supplier to fix it—that’s why samples matter so much.

Next, packaging. Your bottle ain’t just a container—it’s a way to market. Think about size: 5ml or 10ml for pros, smaller for at-home kits. Material: Most lash glues come in opaque bottles to protect the formula from light (UV rays break down ingredients). You’ll also need a tight cap to prevent leaks.

Then the design. Add your logo, brand colors, product name. Don’t forget mandatory info: ingredients, warnings, net weight, manufacturing date, expiration date, your contact info. If you’re not a designer, lots of suppliers have in-house design help, or you can hire a freelancer on Fiverr or Upwork. Keep the design eye-catching but clear—customers should be able to read the important stuff at a glance.

Finalize the Details: MOQs, Pricing, & Payment Terms

You want a good profit margin—most beauty products are marked up 2–3x the cost. But check your competitors’ prices too—don’t price yourself out of the market or undercharge and lose money.

Also, talk payment terms. Do they need a deposit (usually 30–50%) upfront, with the rest due when the order’s ready? What payment methods do they take (credit card, PayPal, bank transfer)? Get everything in writing—this avoids mix-ups later.

Place Your Order & Keep Tabs on Production

All the prep work’s done—now you can place your order! Before signing any documents, double-check every single detail: formula specs, packaging design, label info, MOQ, price, delivery date. Small mistakes are so easy to miss (like typos on the label), and fixing them later’ll cost a fortune.

After placing the order, stay in touch with the supplier. Hit ’em up proactively about production progress—most suppliers’ll send photos or videos of the finished products before shipping. That way, you can spot issues (like wrong labels or damaged packaging) before the goods show up. If there really is a problem, speak up right away—reliable suppliers’ll help you fix it ASAP.

Also, ask about shipping. Will they ship directly to you, or can they drop-ship straight to your customers (if you sell online)? How long will shipping take? You also need to plan for warehousing in advance—most lash glues need to be stored in a cool, dry place to avoid going bad. Some even need refrigeration, so don’t forget that.

Launch Your Private Label Lash Glue & Market It

Congrats—your private label lash 1 glue is ready to sell! Now you need to get it in front of your audience. Start with your existing audience if you have one: If you already run a beauty brand (selling lashes or makeup), announce the new 1 glue on social media, your email list, website. Offer a launch discount to boost sales.

If you’re starting from zero, focus on building an online presence. Instagram and TikTok are gold for beauty brands—post before-and-after lash photos using your glue, demo videos (show how easy it is to use), customer reviews. Partner with lash tech influencers to review your product—their recommendations build trust fast.

Don’t forget offline channels. If you’re targeting pro lash techs, hit up beauty trade shows (like Premiere Beauty Show or IBS New York) to show off your glue. Give free samples to salons and ask them to carry it. Word of mouth is huge in beauty—if a few top salons love your glue, others’ll follow.

Also, ask customers for feedback. Find out what they like, if they’ve had any issues, what they’d change. This helps you improve the product and build loyal customers.

Final Thoughts: Don’t Overcomplicate It

Private labeling lash glue might seem like a lot, but it’s totally doable—especially if you break it into these steps. The key is to start small, test thoroughly, and work with a reliable supplier. You don’t need everything perfect on day one—you can adjust as you go.

And remember, your brand’s what makes you different. So what are you waiting for? Grab those samples, test that formula, and get ready to launch your own private label lash glue. The beauty industry’s waiting for your brand—go make your mark！