How to Start Your Own Lash Brand: 6 steps from market research to real product ready for sell

(From a Trusted Eyelash Manufacturer with 15+ Years Export Expertise)

The global false eyelash market is projected to reach $1.8 billion by 2027 (Grand View Research). As an OEM/ODM lash factory serving many international brands, we reveal the insider blueprint to launch your lash line successfully.

Case Study 1: The Stay-at-Home Mom’s Journey

Sarah was an accountant laid off during pregnancy. She hesitated for a long time between taking care of her children and returning to the workplace, and finally chose to give her daughter a happy childhood. Through market research, she found there is a lack of gentle lashes for sensitive eyes, she approached us with a vision for hypoallergenic magnetic lashes. Our manager – Sindy recommend our magnetic lashes with magnet in only 1mm diameter. It’s much smaller than other factories big and thick ones. Moreover, our factory enabled her start with just 200 pairs per design – far below the industry’s 1,000+ MOQ. The pre-assembled baby-blue kits in recyclable PET boxes with instructions leaflet won the favor of customers. Starting as an Instagram mommy blogger with 2.8K followers, Sarah’s ‘magic eyelash set’ set hit $8,000/month revenue within a year.

Case Study 2: Start from the Dorm Room

Jay, a UCLA business student, initially purchased false eyelashes for a drama club performance. When a classmate offered $25 a pair, he contacted our factory. We delivered her a custom neon/glitter design within 7 days and printed the school mascot packaging for $0.80 a pair. This order quickly sparked a business opportunity for him. He began accepting orders for stage plays and also customized cost-effective DIY false eyelashes for other students for everyday wear. Because the prices were lower than those sold at stores like Sephora, while the quality was comparable, more and more students came to her for purchase, and her client expanded beyond her own students. Now, after graduating, he has opened his own studio, earning far more than his peers, and even brought in single mothers to work with him.

As long as you are a beauty enthusiast, whether you are a student, housewife, beauty store owner, or an entrepreneur who wants to enter the beauty industry, creating your own eyelash brand is an easy and worthwhile journey. Here comes the steps to help you start.

Step 1: Define Your Winning Brand Strategy

Before you start designing lashes or choosing packaging, you need to ask yourself:

• Which product you can do? Professional eyelash extension or Cluster lash or strip lash?
• Who is your target customer?
• What type of lash styles will you offer (natural, dramatic, wispy, volume, etc.)?
• What’s your brand personality — glamorous, make-up-artist friendly, luxurious?

For example:

Step 2: Market Research

Platforms like Instagram, TikTok, and Pinterest are great for finding inspiration. Researching your competitors can help you understand current lash trends and customer preferences. You can also gather feedback from potential customers to understand what lashes they like and what’s missing from the market.

Step 3: Find a trustworthy supplier

You can find many supplies through Google and Alibaba, chat with them, get advise from them, buy some samples and Identify trustworthy them.

Why Global Brands Choose Us:

Experience: Rich production and supply experience for over 15years

MOQ Flexibility: Start from 100 pcs

Fast Turnaround: 7-15 days production + worldwide air shipping

Customization: Professional designers work for you

Certified: We have 20+ officially certified certificates and patent certificates

Step 4: Test Samples

Be sure to test your product before launch. Try it yourself or send it to influencers and friends for honest feedback. Pay attention to:

• Comfort and ease of wear
• Performance in photos and videos
• Durability and ease of use

Tip: We have certificated after-tested accessories ready for choice, save your 30% time at least!

Step 5: Customize your lash style and packaging

Once you’ve selected a manufacturer, you can begin customizing:

• Lash style: Choose your lash length, curl, volume, and band type.
• Packaging: Choose materials (paper card, rigid card box, pvc…), Package design, printing process…

We offer professional design support. We have our own designer group to help you bring your ideal packaging to life.

Step 6: Cost-Smart Launch Planning

Start from $1500 can make your own lash brand, here is the cost chart.

If you are interested, please do not hesitate to consult us for more details!

Editor: Shelly

2025.8.4